--Original published at Loretta Gabrielle
In the video the experiment which was used was students came in to look engage in different tasks which are supposed to be a lot of fun when it was really very boring. The students in the experiment were then asked if they would be the spokes person for the next student(s) who was going to take the test. Half of the students were given $20 as a retainer and half were given $1. No matter what the price which was being paid they sold the experiment as a lot of fun even though it was boring. The man who was paid 20 dollars knows the experiment was dull but had enough of an incentive to lie about it. The person who has 1 dollar doesn’t have enough money which creates dissonance. From this it changed his cognitive dissonance. Whenever there is insignificant dissonance, they convince themselves they like it.
Although it wasn’t defined in the video, one can conclude that cognitive dissonance is having inconsistent beliefs when regarding emotional influences and attitude changes.
Personally I would enjoy a task where I got $20 especially if it was boring and or an overall bad experience. I would be fine with getting $1 if it was a really rewarding task which cannot be measured with money.
A time in my life where I experienced a change in beliefs due to cognitive dissonance has happened middle often but a small example at work. A normal work day for most staff is from 8:45-4:15 but I insisted working from 7:30-6 every day because it gave a little more money. In comparison to my work week hourly pay, I was gaining money since I was staying later but not by much. I wasn’t getting insufficient pay and my family knew this and we would argue about working so much. I convinced myself that I needed it and I liked it. I looked at the positives and in this case I got to know more kids, I made a little extra money, I liked waking up early to get my day started, it was easy on some day, and more. I created reasons as to why I needed it and wanted it even though it was consistently understaffed, the pay wasn’t enough, and ADHD medication a child was on for the day had worn off. It was always chaotic and from it being understaffed and screaming names ever few seconds/ minutes it caused a lot of stress. I still did it for around 10 weeks because I convinced myself the reward was worth it. Would I still do it? Yes. They pay wasn’t good, it was poorly run, and I hated it more than I liked it but I had cognitive dissonance and convinced myself that I did need the extra money and I could manage to where it wasn’t horrible. I made it so anytime I didn’t do it, I felt like I wasted my time and was a horrible person for missing an opportunity to make extra money.
I think in this case it is a good way to use cognitive dissonance because although I wasn’t paid well, I did make more money which was a consistent source of payment where babysitting or other ways wasn’t consistent. This provided a set outcome and unless I had another job I would and will still do it. In other cases I can see it as bad when a worker is being paid under minimum wage and cannot support themselves. With cognitive dissonance in both of these exampled no one actually likes what they are doing but have a reason to say they are. If that reason is a way or strategy of coping though a bad situation, I think that it is a good tool to use. From this, I think we should promote it as a good coping tool but also be aware of the faults it can bring. Overall a good tool in both of these situations presented.
